It is far better to build your channel naturally, following the best practices we will cover later in this post. And you don’t want your actions to encourage an explosion of fake subscribers. ![]() Sure, some fake followers will slip through the net – you aren’t going to investigate everybody who follows your channel. You don’t want to tarnish your reputation because you have allowed too many fake people to subscribe to your account. In the latter case, you pay Google in the expectation that they put your ads on videos watched by a real audience, not on videos that only exist to game the system.Īnd this is just as important for the owners of YouTube channels as it is for brands looking to market on YouTube. This is just as true for channels you contract directly for influencer marketing as it is for channels on which your paid ads appear. ![]() If you are hoping to work with a channel for marketing purposes, you want genuine viewers. Some YouTube channels have made their fame around fake YouTube subscribers. ![]() But in a few cases, the plaudits aren’t well deserved. Most of these channels have spent years building their following and producing many high-quality videos. How often have you looked at a successful YouTube channel and marveled at the massive number of subscribers it enjoys? And in the case of most of the large, well-known channels, this is well deserved.
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